Rolex has the reputation of being slow at releasing products. It isn't just about releasing new watches, it has to do with keeping up with the latest and improving on existing models. One can say that the giant watchmaker is simply being careful. Most of their designs are more than 50 years old. It's hard to mess with a great design and feel comfy about it. But finally it 's here: The new updated Rolex Submariner with ceramic bezel.